I created and executed a new content strategy for TerraceLab—a B2B vertical farming as a service startup based in Madrid, Spain—shifting the focus to LinkedIn. The co-founders wanted to increase their follower count on this platform and raise brand awareness to attract clients.
I researched the market and competitors to develop a new brand tone of voice that would differentiate TerraceLab and its service. I designed branded creative assets, such as infographics and social media posts, using Adobe Creative Suite, crafted copy and launched a blog. My efforts led to an organic increase of 147% in LinkedIn followers.
LinkedIn post
LinkedIn blog post
