During a brand strategy course taught by executives at Saffron Brand Consultants (a global brand consultancy with clients such as Meta, YouTube and Art Basel), we were challenged to rebrand FLOR, a fictional solar energy company. I led my team in researching the solar energy industry, analyzing competitors, repositioning FLOR in the market, developing a new brand identity—complete with a new name, logo and tone of voice—and pitching our strategy.
Here are some aspects of our rebranding strategy:
