As project manager, I led a team of creative professionals to strategize and execute a transmedia campaign for our client Pan Y Peces—an NGO in Madrid that provides food and personal hygiene & cleaning products to families at risk of social exclusion—in collaboration with IE Business School and Llorente y Cuenca (LLYC).
We conducted market research, volunteered at the NGO and met with staff members multiple times before ideating an insight as well as a creative concept to form the basis of our campaign.
Case study video
Our client wanted to increase the number of followers on their Instagram account. With this objective in mind, my team created branded content—including photos, graphics, reels and stories—and paid ads for the NGO's handle. We also organized and launched an event activation.
I played a key role in the development of our campaign strategy, case study video and final creative brief.
