Anna Hee Kang - Busuu for Business

Busuu is an online language learning platform owned by Chegg, Inc., with an annual revenue of $30M+. Its B2B product Busuu for Business has clients around the world from various industries—retail, technology, manufacturing, finance, consumer goods and more—including multinational enterprises such as L’Oréal Group and Unilever.

I wrote LinkedIn copy for the B2B, sales and partnerships teams and communicated with the art team to create social media graphics.

Samples:

MSC Cruises

Grow your business

Improve business efficiencies

Language learning poll

I helped define the storyline and script for case study videos showcasing the product at PUMA and L’Oréal and produce & promote blog posts, whitepapers, eBooks and other forms of content—in collaboration with production and marketing agencies.

I audited the B2B website and social media channels and conducted a competitor analysis to develop a SEO & engagement strategy for the blog, with a focus on increasing brand awareness and lead generation.